Hasbro Games Performance in Ukraine: Q2 2021

During the second quarter of 2021, Sensor Tower data reveals the performance trends of the top Hasbro games in Ukraine on the unified platform. These insights offer a glimpse into the weekly downloads, revenue, and active users for each app.

MY LITTLE PONY: MAGIC PRINCESS from Gameloft experienced a fluctuating revenue pattern, peaking at approximately $417 in early April and ending the quarter at $362. Weekly downloads remained relatively steady, with a slight dip mid-quarter but recovering to 3.3K by the end of June. Active users showed minor variations, maintaining around 40K throughout the quarter.

PJ Masks™: Moonlight Heroes by Scary Beasties Ltd had a minimal revenue stream, ranging from $6 to $13 weekly. Downloads decreased steadily from 4.2K in late March to 2.1K by the end of June. Active users followed a similar trend, dropping from nearly 14K to around 8.8K over the quarter.

My Little Pony Rainbow Runners, published by Budge Studios, saw its revenue fluctuate, with highs reaching $148 in May before declining to $40 by the end of the quarter. Downloads showed a recovery towards the end of the quarter, increasing from 1.7K in late May to 2.8K in late June. Active users mirrored this recovery, growing from 5K in early June to 6.3K by the end of the quarter.

My Little Pony Color By Magic also by Budge Studios, maintained consistent revenue, with slight peaks reaching $133 in late May. Downloads fluctuated slightly, starting at 1.7K and ending at 1.9K. Active users remained stable, hovering around 6K throughout the quarter.

Lastly, My Little Pony: Harmony Quest experienced a decline in revenue, starting at $152 in early April and concluding at $81 in late June. Downloads showed a slight recovery, increasing from 1K in late May to 1.6K by the end of June. Active users declined initially but ended with a growth from 1.9K in late May to 2.5K in late June.

For more detailed insights and data on these trends, visit Sensor Tower.